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Abstract

Penelitian ini bertujuan untuk menganalisis minat konsumen terhadap halal food di tingkat global dengan memanfaatkan data big data dari Google Trends. Penelitian menggunakan pendekatan kuantitatif deskriptif dengan sumber data berupa indeks pencarian Google Trends menggunakan kata kunci “halal food” pada cakupan seluruh dunia selama periode satu tahun terakhir. Analisis dilakukan terhadap tren pencarian dari waktu ke waktu (interest over time), sebaran geografis minat pencarian (interest by region), serta pola kebutuhan informasi konsumen berdasarkan related queries. Hasil penelitian menunjukkan bahwa minat global terhadap halal food berada pada tingkat yang tinggi dan relatif stabil dengan rata-rata Relative Search Volume (RSV) sebesar 83,79. Singapura, Brunei Darussalam, dan Malaysia merupakan negara dengan tingkat pencarian tertinggi. Analisis kueri terkait menunjukkan bahwa kebutuhan informasi konsumen didominasi oleh pencarian lokasi makanan halal, pemahaman konsep halal, serta informasi mengenai sertifikasi halal. Temuan ini mengindikasikan bahwa halal food telah berkembang menjadi fenomena konsumsi global yang tidak hanya didorong oleh faktor religius, tetapi juga oleh pertimbangan kualitas, keamanan, dan kepercayaan konsumen. Penelitian ini menegaskan potensi Google Trends sebagai sumber big data untuk memahami dinamika pasar halal dan perilaku konsumen secara real-time.

Keywords

Halal food Google Trends Big Data Perilaku Konsumen Industri Halal

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How to Cite
A Putra, B. (2026). Minat Konsumen Terhadap Halal Food di Dunia: Analisis Big Data Google Trends. Kahf: Journal of Management and Sharia Business, 1(1), 39–49. Retrieved from https://jurnal.stiq.assyifa.ac.id/kahf/article/view/1181
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