Main Article Content
Abstract
This study is motivated by the theological and sociological tensions in contemporary hijab phenomena, where symbols of piety are often reduced by the commodification of the fashion industry. This study aims to deconstruct the static understanding of hijab and reformulate the concept of decency amidst the currents of lifestyle trends. Employing a qualitative library research method with a comparative approach, this research synthesizes the critical thought of Fatima Mernissi (historical deconstruction) and the tawhidic hermeneutics of Amina Wadud (substance reconstruction). The results indicate that the hijab is not an ahistorical dogma, but a dynamic cultural medium. The main finding of this study is the concept of “contextual ethics of decency” as a middle path; a synthesis positing that clothing forms may change according to the context of the times (per Mernissi’s historical critique), provided that the principles of moral integrity and piety remain its core essence (per Wadud’s interpretation). This study concludes that the desacralization of hijab by the market need not be responded to with anti-modernity rejection, but rather with the strengthening of women’s moral agency. Consequently, the parameters of piety shift from visual formalism to dignified public ethics, providing theoretical legitimacy for modest fashion as a valid yet spiritual expression of identity.
Keywords
Article Details

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
References
- Dhiah Indriani, L. (2023). Trajectory Konstruksi Jilbab di Indonesia: Pertarungan Beragam Kepentingan. Jurnal Mahasiswa Komunikasi Cantrik, 3(1). https://doi.org/10.20885/cantrik.vol3.iss1.art1
- Fidhayanti, D., Muhammad, M., Aunur Rofiq, M., Fuadi, M. R., Hakim, A., & Bil Makkiy, N. C. (2024). Rethinking Islamic Feminist Thought on Reinterpreting the Qur’an: An Analysis of the Thoughts of Aminah Wadud, Fatima Mernissi, Asma Barlas, and Riffat Hassan. Tribakti: Jurnal Pemikiran Keislaman, 35(1), 37–56. https://doi.org/10.33367/tribakti.v35i1.4956
- Fitriana Maghdalena, & Zulkiply Lessy. (2024). Menafsir Ulang Hijab: Dinamika dan Makna Dalam Konteks Global. RISOMA : Jurnal Riset Sosial Humaniora Dan Pendidikan, 2(2), 84–95. https://doi.org/10.62383/risoma.v2i2.72
- George, D. V., & Bano, A. (2023). Understanding the Misinterpretations in Qurrsquo;Anic Hermeneutics Through Fatima Mernissirsquo;S the Veil and the Male Elite. International Journal of Research in English, 5(1), 178–180. https://doi.org/10.33545/26648717.2023.v5.i1c.99
- Hanik, U., Zahid, A., & Sholikhah, R. A. (2022). Commodification of Religious Symbols Through The Practice of Islamic Lifestyle on Hijabers in Kediri. SANGKéP: Jurnal Kajian Sosial Keagamaan, 5(1), 1–16. https://doi.org/10.20414/sangkep.v5i1.5531
- Hendra, H., Aepu, S. H. N., Kumbayoni, I., & Anjarsari, H. (2025). Jilbab: The Interplay of Ideology, Dress Code, and Consumerism. SIGn Journal of Social Science, 5(2), 78–96. https://doi.org/10.37276/sjss.v5i2.415
- Karakavak, Z., & Özbölük, T. (2023). When Modesty Meets Fashion: How Social Media and Influencers Change the Meaning of Hijab. Journal of Islamic Marketing, 14(11), 2907–2927. https://doi.org/10.1108/JIMA-05-2021-0152
- Meliasari, S. A. (2024). Pemikiran Fatima Mernissi Mengenai Hijab dan Kesalehan [Skripsi, UIN Syarif Hidayatullah Jakarta]. https://repository.uinjkt.ac.id/
- Merlins, R. R. (2024). The Hijab Transformed: A Shifting Social Identity in Bauman’s Liquid Modernity. Jurnal Sosiologi Reflektif, 19(1), 47–72. https://doi.org/10.14421/ckhdtn58
- Mernissi, F. (1991). The Veil and The Male Elite : A Feminist Interpretation of Women’s Rights in Islam. Perseus Books.
- Misshuari, D. H., & Rodiah, I. (2023). Hijab pada Budaya Populer: Antara Spiritualitas dan Konsumerisme. Purwadita : Jurnal Agama Dan Budaya, 7(2), 126. https://doi.org/10.55115/purwadita.v7i2.3123
- Mulyani, I. F. (2024). Pandangan Amina Wadud Tentang Jilbab [Skripsi, UIN Syarif Hidayatullah Jakarta]. https://repository.uinjkt.ac.id/
- Muslim, M. A., & Rahma, A. A. (2024). Kaidah ‘Am dalam al-Qur’an: Kajian terhadap Surat al-Ahzab Ayat 59 Serta Implikasinya terhadap Ketentuan Berhijab bagi Perempuan Muslim. Studia Qur’anika, 9(1), 133–154. https://doi.org/10.21111/studiQur’an.v9i1.12310
- Nurdianik, Y., Attas, S. G., & Anwar, M. K. (2022). Hijab: Antara Tren dan Syariat di Era Kontemporer (Hijab: Between Trend and Sharia in the Contemporary Era). Indonesian Journal of Social Science Review, 1(1), 11–20. https://doi.org/10.21831/jis.v2i1.4
- Poulis, A., Farache, F., Elbayouk, O., & Nikas, I. A. (2025). Branding Muslim hijabi fashion: exploring influencer trends and impact. Corporate Communications: An International Journal, 30(5), 867–887. https://doi.org/10.1108/CCIJ-02-2024-0024
- Rahim, A., Halimatuzzahro, H., & Rahimah, B. N. (2024). Antara Kesalihan dan Gaya Hidup: Hijab Syar’i dalam Pusaran Praktik Komodifikasi Industri Budaya Islami pada Mahasiswi di Kota Mataram. TATHWIR: Jurnal Pengembangan Masyarakat Islam, 15(2), 152–172. https://doi.org/10.15548/jt.v15i2.10201
- Ramadana, R. (2022). Hadis Hijab Pandangan Kontemporer: Studi terhadap Pemahaman Fatima Mernissi, Quraish Shihab, dan Muhammad Syahrur. Jurnal Penelitian Ilmu Ushuluddin, 2(1), 86–112. https://doi.org/10.15575/jpiu.13562
- Razia Abdullah, & Showkat Hussain Dar. (2025). Hijāb, Choice, and Identity: Between Feminist Liberation and Islamic Modesty. LECTURES: Journal of Islamic and Education Studies, 4(3), 443–460. https://doi.org/10.58355/lectures.v4i3.177
- Rohman, A., Muttaqien, G. A., ALMonawer, F. H., Rumanian, T., & Deik, M. (2024). Challenging The Interpretation of The Verse on Hijab By M. Quraish Shihab: A Critical Analysis Review. QiST: Journal of Qur’an and Tafseer Studies, 3(2), 192–215. https://doi.org/10.23917/qist.v3i2.4046
- Rosmita, R., Qadriani Arifuddin, Sitti Aminah, & Nasaruddin, N. (2023). Eksistensi Hijab sebagai Upaya Perlindungan terhadap Wanita Muslimah Perspektif Maqāṣid al-Syarī’ah. BUSTANUL FUQAHA: Jurnal Bidang Hukum Islam, 4(1), 22–39. https://doi.org/10.36701/bustanul.v4i1.882
- Rozy, Y. F. (2023). The Hermeneutics Influence on Feminist Exegesis: A Case Study on Amina Wadud. QiST: Journal of Qur’an and Tafseer Studies, 2(3), 369–381. https://doi.org/10.23917/qist.v2i3.2908
- Setiawan, A., Sunjayadi, A., Ramlan, Y., & Alatas, A. (2024). From Alienation to Industrialization: Hijab Activism and the Transformation of Indonesian Urban Society from Late 1970s until Today. Journal of Al-Tamaddun, 19(2), 155–168. https://doi.org/10.22452/JAT.vol19no2.11
- Siti Yulinda Nurhalimah, Muhammad Alif, & Repa Hudan Lisalam. (2025). Penerapan Hadis Tematik tentang Berpakaian Islami dalam Budaya Fashion Muslim Modern. Ikhlas : Jurnal Ilmiah Pendidikan Islam, 2(3), 261–270. https://doi.org/10.61132/ikhlas.v2i3.1145
- Syakhna Izzatunnisa, & Muhammad Kudhori. (2025). Hijab Behind the Scenes: Analysis of Qur’anic Interpretation in Traditional Arab Clothing. Al-Fahmu: Jurnal Ilmu Al-Qur’an Dan Tafsir, 4(2), 601–612. https://doi.org/10.58363/alfahmu.v4i2.615
- Umi Waqhidah, & Annias Suci Pratamia. (2025). Hijab dalam Sorotan Tafsir Kontemporer: Antara Kewajiban Religius dan Tuntutan Sosial. Journal Central Publisher, 2(7), 2283–2290. https://doi.org/10.60145/jcp.v2i7.478
- Wadud, A. (1999). Qurʼan and Woman : Rereading The Sacred Text from a Woman’s Perspective. Oxford University Press.
- Widyanita, A. R., Najmah Shabrina, S. R., & Sadewo, F. X. S. (2022). Analisis Trend Fashion Hijab dalam Kajian Budaya Populer di Kalangan Generasi Milenial. Majalah Ilmiah Tabuah: Ta`limat, Budaya, Agama Dan Humaniora, 26(2), 73–79. https://doi.org/10.37108/tabuah.v26i2.734
- Zain, M., Aaisyah, S., Alimuddin, A., Abdillah, A. M., & Fauzi, M. F. B. (2023). Hijab Discourse in Indonesia: The Battle of Meaning Between Sharia and Culture in Public Space. Samarah: Jurnal Hukum Keluarga Dan Hukum Islam, 7(3), 1661. https://doi.org/10.22373/sjhk.v7i3.19383
References
Dhiah Indriani, L. (2023). Trajectory Konstruksi Jilbab di Indonesia: Pertarungan Beragam Kepentingan. Jurnal Mahasiswa Komunikasi Cantrik, 3(1). https://doi.org/10.20885/cantrik.vol3.iss1.art1
Fidhayanti, D., Muhammad, M., Aunur Rofiq, M., Fuadi, M. R., Hakim, A., & Bil Makkiy, N. C. (2024). Rethinking Islamic Feminist Thought on Reinterpreting the Qur’an: An Analysis of the Thoughts of Aminah Wadud, Fatima Mernissi, Asma Barlas, and Riffat Hassan. Tribakti: Jurnal Pemikiran Keislaman, 35(1), 37–56. https://doi.org/10.33367/tribakti.v35i1.4956
Fitriana Maghdalena, & Zulkiply Lessy. (2024). Menafsir Ulang Hijab: Dinamika dan Makna Dalam Konteks Global. RISOMA : Jurnal Riset Sosial Humaniora Dan Pendidikan, 2(2), 84–95. https://doi.org/10.62383/risoma.v2i2.72
George, D. V., & Bano, A. (2023). Understanding the Misinterpretations in Qurrsquo;Anic Hermeneutics Through Fatima Mernissirsquo;S the Veil and the Male Elite. International Journal of Research in English, 5(1), 178–180. https://doi.org/10.33545/26648717.2023.v5.i1c.99
Hanik, U., Zahid, A., & Sholikhah, R. A. (2022). Commodification of Religious Symbols Through The Practice of Islamic Lifestyle on Hijabers in Kediri. SANGKéP: Jurnal Kajian Sosial Keagamaan, 5(1), 1–16. https://doi.org/10.20414/sangkep.v5i1.5531
Hendra, H., Aepu, S. H. N., Kumbayoni, I., & Anjarsari, H. (2025). Jilbab: The Interplay of Ideology, Dress Code, and Consumerism. SIGn Journal of Social Science, 5(2), 78–96. https://doi.org/10.37276/sjss.v5i2.415
Karakavak, Z., & Özbölük, T. (2023). When Modesty Meets Fashion: How Social Media and Influencers Change the Meaning of Hijab. Journal of Islamic Marketing, 14(11), 2907–2927. https://doi.org/10.1108/JIMA-05-2021-0152
Meliasari, S. A. (2024). Pemikiran Fatima Mernissi Mengenai Hijab dan Kesalehan [Skripsi, UIN Syarif Hidayatullah Jakarta]. https://repository.uinjkt.ac.id/
Merlins, R. R. (2024). The Hijab Transformed: A Shifting Social Identity in Bauman’s Liquid Modernity. Jurnal Sosiologi Reflektif, 19(1), 47–72. https://doi.org/10.14421/ckhdtn58
Mernissi, F. (1991). The Veil and The Male Elite : A Feminist Interpretation of Women’s Rights in Islam. Perseus Books.
Misshuari, D. H., & Rodiah, I. (2023). Hijab pada Budaya Populer: Antara Spiritualitas dan Konsumerisme. Purwadita : Jurnal Agama Dan Budaya, 7(2), 126. https://doi.org/10.55115/purwadita.v7i2.3123
Mulyani, I. F. (2024). Pandangan Amina Wadud Tentang Jilbab [Skripsi, UIN Syarif Hidayatullah Jakarta]. https://repository.uinjkt.ac.id/
Muslim, M. A., & Rahma, A. A. (2024). Kaidah ‘Am dalam al-Qur’an: Kajian terhadap Surat al-Ahzab Ayat 59 Serta Implikasinya terhadap Ketentuan Berhijab bagi Perempuan Muslim. Studia Qur’anika, 9(1), 133–154. https://doi.org/10.21111/studiQur’an.v9i1.12310
Nurdianik, Y., Attas, S. G., & Anwar, M. K. (2022). Hijab: Antara Tren dan Syariat di Era Kontemporer (Hijab: Between Trend and Sharia in the Contemporary Era). Indonesian Journal of Social Science Review, 1(1), 11–20. https://doi.org/10.21831/jis.v2i1.4
Poulis, A., Farache, F., Elbayouk, O., & Nikas, I. A. (2025). Branding Muslim hijabi fashion: exploring influencer trends and impact. Corporate Communications: An International Journal, 30(5), 867–887. https://doi.org/10.1108/CCIJ-02-2024-0024
Rahim, A., Halimatuzzahro, H., & Rahimah, B. N. (2024). Antara Kesalihan dan Gaya Hidup: Hijab Syar’i dalam Pusaran Praktik Komodifikasi Industri Budaya Islami pada Mahasiswi di Kota Mataram. TATHWIR: Jurnal Pengembangan Masyarakat Islam, 15(2), 152–172. https://doi.org/10.15548/jt.v15i2.10201
Ramadana, R. (2022). Hadis Hijab Pandangan Kontemporer: Studi terhadap Pemahaman Fatima Mernissi, Quraish Shihab, dan Muhammad Syahrur. Jurnal Penelitian Ilmu Ushuluddin, 2(1), 86–112. https://doi.org/10.15575/jpiu.13562
Razia Abdullah, & Showkat Hussain Dar. (2025). Hijāb, Choice, and Identity: Between Feminist Liberation and Islamic Modesty. LECTURES: Journal of Islamic and Education Studies, 4(3), 443–460. https://doi.org/10.58355/lectures.v4i3.177
Rohman, A., Muttaqien, G. A., ALMonawer, F. H., Rumanian, T., & Deik, M. (2024). Challenging The Interpretation of The Verse on Hijab By M. Quraish Shihab: A Critical Analysis Review. QiST: Journal of Qur’an and Tafseer Studies, 3(2), 192–215. https://doi.org/10.23917/qist.v3i2.4046
Rosmita, R., Qadriani Arifuddin, Sitti Aminah, & Nasaruddin, N. (2023). Eksistensi Hijab sebagai Upaya Perlindungan terhadap Wanita Muslimah Perspektif Maqāṣid al-Syarī’ah. BUSTANUL FUQAHA: Jurnal Bidang Hukum Islam, 4(1), 22–39. https://doi.org/10.36701/bustanul.v4i1.882
Rozy, Y. F. (2023). The Hermeneutics Influence on Feminist Exegesis: A Case Study on Amina Wadud. QiST: Journal of Qur’an and Tafseer Studies, 2(3), 369–381. https://doi.org/10.23917/qist.v2i3.2908
Setiawan, A., Sunjayadi, A., Ramlan, Y., & Alatas, A. (2024). From Alienation to Industrialization: Hijab Activism and the Transformation of Indonesian Urban Society from Late 1970s until Today. Journal of Al-Tamaddun, 19(2), 155–168. https://doi.org/10.22452/JAT.vol19no2.11
Siti Yulinda Nurhalimah, Muhammad Alif, & Repa Hudan Lisalam. (2025). Penerapan Hadis Tematik tentang Berpakaian Islami dalam Budaya Fashion Muslim Modern. Ikhlas : Jurnal Ilmiah Pendidikan Islam, 2(3), 261–270. https://doi.org/10.61132/ikhlas.v2i3.1145
Syakhna Izzatunnisa, & Muhammad Kudhori. (2025). Hijab Behind the Scenes: Analysis of Qur’anic Interpretation in Traditional Arab Clothing. Al-Fahmu: Jurnal Ilmu Al-Qur’an Dan Tafsir, 4(2), 601–612. https://doi.org/10.58363/alfahmu.v4i2.615
Umi Waqhidah, & Annias Suci Pratamia. (2025). Hijab dalam Sorotan Tafsir Kontemporer: Antara Kewajiban Religius dan Tuntutan Sosial. Journal Central Publisher, 2(7), 2283–2290. https://doi.org/10.60145/jcp.v2i7.478
Wadud, A. (1999). Qurʼan and Woman : Rereading The Sacred Text from a Woman’s Perspective. Oxford University Press.
Widyanita, A. R., Najmah Shabrina, S. R., & Sadewo, F. X. S. (2022). Analisis Trend Fashion Hijab dalam Kajian Budaya Populer di Kalangan Generasi Milenial. Majalah Ilmiah Tabuah: Ta`limat, Budaya, Agama Dan Humaniora, 26(2), 73–79. https://doi.org/10.37108/tabuah.v26i2.734
Zain, M., Aaisyah, S., Alimuddin, A., Abdillah, A. M., & Fauzi, M. F. B. (2023). Hijab Discourse in Indonesia: The Battle of Meaning Between Sharia and Culture in Public Space. Samarah: Jurnal Hukum Keluarga Dan Hukum Islam, 7(3), 1661. https://doi.org/10.22373/sjhk.v7i3.19383