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Abstract
This study was motivated by the growing trend of oral exegesis on social media, particularly on YouTube. The study aims to describe Adi Hidayat’s oral exegesis of Q.S. Ad-dhuha delivered via the YouTube channel (Adi Hidayat Official), and to identify and analyze the characteristics of Adi Hidayat’s oral exegesis of Q.S. Ad-dhuha based on Walter J. Ong’s theory of orality. This study employs a qualitative method with a descriptive analytical approach. Primary data consists of video of the interpretation of Q.S. Ad-dhuha uploaded on June 7, 2024, while secondary data was obtained from the book Orality and Literacy: The Thechologizing of the Word and various relevant literature. The results of this study indicate that Adi Hidayat’s interpretation of Q.S. Ad-dhuha is contextual and practical, emphasizing spiritual messages of tranquillity, optimism, and the conviction that Allah will not abandon his servants. Furthermore, this interpretation exhibits oral characteristics such as being additive, aggregative, redundant, conservative, empathetic or participatory, situational, and homeostatic, while agonistic charactreristics are not dominant. Thus, oral interpretation on social media plays a crucial role in conveying an understanding of the Qur’an in acommunicative and relevant manner for contemporary life.
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References
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References
Abshor, M. U. (2022). Penafsiran Keislaman Di Laman YouTube : Tafsir Lisan Gus Izza Sadewa. Spiritualis: Jurnal Pemikiran Islam Dan Tasawuf, 8(1), 1–27. https://doi.org/10.53429/spiritualis.v8i1.384
Afif, F., & Isnaini, S. N. (2023). Tafsir Al-Qur’an Di Era Post-Truth: Analisis Wacana Tafsir Lisan Ach Dhofir Zuhry. Academic Journal of Islamic Principles and Philosophy, 4(1), 1–40. https://doi.org/10.22515/ajipp.v4i1.6466
Albi, M., & Astutik, A. P. (2026). Analisis Strategi Dakwah dalam Perspektif Komunikasi Persuasif pada Konten Media Sosial sebagai Media Pendidikan Agama Islam di Era Digital. Pendas : Jurnal Ilmiah Pendidikan Dasar, 11(3). https://doi.org/10.23969/jp.v11i03.60422
Aliffah, N. C. (2026). Media Sosial Sebagai Sarana Dakwah Di Era Digital. Indo Green Journal, 4(1), 184–190. https://doi.org/10.31004/green.v4i1.868
Anwar, R. (2021). Ustadz Adi Hidayat (Nurr (ed.); Cetakan 1,). Laksana.
Azhima, F. (2025). Kebutuhan Pembacaan Baru di Tengah Masyarakat Multikultural. NihayahJournal of Islamic Studies, 1(2), 489–503. https://doi.org/10.65802/nihayah.v1i2.49
Ghozali, M. (2022). Oral Interpretation Mechanism in Social Media: Analysis of Ustaz Adi Hidayat’S Significant Rhetoric in Youtube Channel Adi Hidayat Official. MUSHAF: Jurnal Tafsir Berwawasan Keindonesiaan, 3(1), 88–113. https://doi.org/10.33650/mushaf.v3i1.4751
Herdayati, dan S. (2019). Desain Penelitian Dan Teknik Pengumpulan Data Dalam Penelitian.
Hidayat, M. R., & Ramadhan, A.-N. F. (2023). Membaca Tafsir Oral Hannan Attaki Tentang Memuliakan Istri Di Media Sosial (Analisis Channel Youtube Media Islam). JSGA: Journal Studi Gender Dan Anak, 10(01), 1–14. https://doi.org/10.32678/jsga.v10i1.6872
Irsad, M., Mustaqim, A., & Qudsy, S. Z. (2024). Paradigm Shifts in Gender Narratives of Tafsīr al-Ibrīz through Oral Exegesis on Youtube. Jurnal Studi Ilmu-Ilmu Al-Qur’an Dan Hadis, 25(1), 141-160. https://doi.org/10.14421/qh.v25i1.5416
Iswan, M., Pirol, A., & Palammai, E. (2026). Dakwah Melalui Media Sosial Youtube ( Analisis Isi Dakwah Dalam Hikayat Podcast Budi Ashari Official Episode 26 Ngaji Kok Berantem ). Jurnal Darussalam; Jurnal Pendidikan, Komunikasi Dan Pemikiran Hukum Islam, 17(2), 415–430. https://doi.org/10.30739/darussalam.v17i2.4696
Latifah, R. N. & Sihabudin, M. (2025). Transformasi Nilai Ḥalāl–Ṭayyib dalam Tafsir Indonesia: Kajian Historis dan Kontemporer. Al-Fahmu: Jurnal Ilmu Al-Qur’an Dan Tafsir, 4(2), 671–682. https://doi.org/10.58363/alfahmu.v4i2.649
Liputan6.com. (2025). Ustadz Adi Hidayat Ungkap Pesan Spiritual Surat Ad-Dhuha, Makna di Balik Ujian Hidup. liputan6.com. https://www.liputan6.com/islami/read/6102746/ustadz-adi-hidayat-ungkap-pesan-spiritual-surat-ad-dhuha
Lubis, M. S. (2026). Pemanfaatan Channel YouTube Adi Hidayat Official sebagai Media Penguatan Literasi Keagamaan bagi Audiens Muslim dalam Pendidikan Agama Islam. AL-USWAH: Jurnal Riset Dan Kajian Pendidikan Agama Islam, 9(1), 22–32. https://doi.org/10.24014/au.v9i1.38683
Muslimin. (2025). Komunikasi Dakwah Melalui Media Tradisional (S. R (ed.); Cet.1 Nove). Universitas Muhammadiyah Malang.
Official, A. H. (2024). Kanal YouTube dan tafsir lisan Q.S. Ad-Dhuha. Youtube.
Ong, W. J. (2002). Orality and Literacy. Routledge. https://doi.org/10.4324/9780203426258
Ong, W. J. (2013). Kelisanan dan keaksaraan / Walter J. Ong, penerjemah, Rika Iffati (Cet.1). Yogyakarta Gading Publishing 2013.
Qisthi, A. R. Bagus, K. (2023). Analisis Kelisanan Walter J. Ong Dalam Hikayat Sultan Mahmud Aznawi Schoemann V 13. Nuansa Indonesia, 25(November), 346–355. https://doi.org/10.20961/ni.v25i2.81789
Sugiyono, D. (2021). Metode penelitian kuantitatif, kualitatif, dan R&D (Cet-3 2021). Bandung: Alfabeta, 2021.
Sulung, U., & Muspaw, M. (2024). Memahami Sumber Data Penelitian : Primer, Sekunder, Dan Tersier. Jurnal Edu Research Indonesian Institute For Corporate Learning And Studies (IICLS), 5(3), 110–116. https://doi.org/10.47827/jer.v5i3.238
Taufikurrahman, R. D. S. (2024). Islam Dan Pluralitas Sosial Keberagaman Di Indonesia. Al-Allam Jurnal Pendidikan, 5(2), 112–124. https://doi.org/10.35127/jurnalpendidikan.v5i2.7491
Trisnani, A., Rizmardini, A., & Aspi, N. (2026). Self Healing dalam Al- Qur ‘ an ( Dirâsah Tafsir Tahlili Surat Ad-Duha ). Qolamuna : Jurnal Studi Islam, 11(02), 410–425. https://doi.org/10.55120/qolamuna.v11i02.2448
Wahidin, U., Mailana, A., & Priyatna, M. (2026). Transformasi Penafsiran Al-Qur’an di Era Digital: Antara Tradisi dan Inovasi. AN-NAHDLOH: Journal of Education and Islamic Studies, 1(3). https://doi.org/10.58788/jeis.v1i3.151
