Main Article Content

Abstract

The development of social media has given rise to the phenomenon of flexing as a form of self-expression in the contemporary era, where individuals deliberately show off their wealth, achievements, or luxurious lifestyles to build a self-image. This research aims to examine flexing within the framework of personal branding using a maqashid interpretation approach. The method used is library research and qualitative to trace the interpretation of verses related to the meaning of flexing. This research reveals three main findings, namely the meaning of flexing from the perspective of popular culture and social psychology, verses related to flexing in the review of maqashid interpretation and Maqashid-based personal branding solutions. The result, from the perspective of popular culture and social psychology, suggests that flexing serves as a display of wealth for social validation and as a manifestation of the need for others to recognize oneself. Based on the analysis of the Qur'anic verses (QS. Al-Hadid: 20, Luqman: 18, At-Takatsur: 1-2), flexing contradicts the principles of maqashid shari'ah, especially in the aspects of protecting religion (hifzh al-din), soul (hifzh al-nafs), intellect (hifzh al-aql), offspring (hifzh al-nasl), and property (hifzh al-mal). As a solution, personal branding can be applied in line with Islamic values by emphasizing the importance of self-authenticity, cultivating an attitude of gratitude, and creating content that has social benefits.

Keywords

Flexing Personal Branding Maqashidi Interpretation Sharia Maqashid Social Media

Article Details

How to Cite
Salamah, I. H., Wathani, M. F., Ulum, S. B., & Sya’roni, M. (2025). Personal Branding ala Generasi Digital: Kajian Tafsir Maqashid Terhadap Trend Flexing. Al-Fahmu: Jurnal Ilmu Al-Qur’an Dan Tafsir, 4(2), 230–240. https://doi.org/10.58363/alfahmu.v4i2.447

References

  1. ’Ulyah, H., & Marzuki, M. E. (2023). Fenomena Budaya Flexing Lesti – Bilar dalam Relasinya dengan Imitative Materialistis. Jurnal Ilmiah Multimedia Dan Komunikasi, 8(2), 127–140. https://doi.org/10.56873/jimk.v8i2.266
  2. Adinda, K. (2023). Flexing di Instagram: Antara Narsisisme dan Benefit. EMIK: Jurnal Ilmiah Ilmu-Ilmu Sosial, 6, 68–90.
  3. Aidy, W. R., Kardinah Indrianna Meutia, Mic Finanto Ario Bangun, & Syauket, A. (2023). Flexing Harta di Media Sosial: Anak Kunci Pembuka Kotak Pandora. Krtha Bhayangkara, 17(3), 505–514. https://doi.org/10.31599/krtha.v17i3.2426
  4. Al-Ghazālī., I. A. Ḥāmid M. b. M. (2000). Iḥyāʾ ʿUlūm al-Dīn. Dār al-Ḥadīth.
  5. Al-Qurtubi, I. A. ’Abdullah A.-Q. (2006). Al-Jami’ li Ahkam al-Qur’an. Dar al-Kutub al-Ilmiyah.
  6. Arsyad, J. H. (2022). Fenomena Flexing di Media Sosial dalam Aspek Hukum Pidana. Jurnal Cakrawala Informasi, 2(1), 10–28. https://doi.org/10.54066/jci.v2i1.158
  7. Baudrillard, J. (1998). The Consumer Society: Myths and Structures. Sage Publications.
  8. Claurena, M., Wiransani, Y. A., & Kusuma, A. (2023). Penerimaan Audiens Tehadap Flexing Pada Video "Flexing 2.0: Gelombang Disrupsi Keluarga Pejabat). Nusantara: Jurnal Ilmu Pengetahuan Sosial, 10(6), 2987–2996.
  9. Darmalaksana, W. (2022). Studi Flexing dalam Pandangan Hadis dengan Metode Tematik dan Analisis Etika Media Sosial. Gunung Djati Conference Series, 8, 412–427.
  10. Fahmil Aqtor Nabillah. (2021). Konstruksi Pemikiran Tafsir Maqashidi K.H. Abdul Mustaqim. Skripsi.
  11. Fakhri, N. (2017). Konsep Dasar dan Implikasi Teori Perbandingan Sosial. Jurnal Psikolog Talenta, 3(1), 1–141.
  12. Fardouly, J., Diedrichs, P. C., Vartanian, L. R., & Halliwell, E. (2015). Social comparisons on social media: The impact of Facebook on young women’s body image concerns and mood. Body Image, 13, 38–45. https://doi.org/10.1016/J.BODYIM.2014.12.002
  13. Fatimah, S., Maulidya, O., Putri, P., Ekonomi, P., Universitas, S., Negeri, I., Malik, M., & Malang, I. (2023). Flexing: Fenomena Perilaku Konsumen dalam Perspektif Islam. Jurnal Ilmiah Ekonomi Islam, 9(01), 1204–1212.
  14. Fatoni, I., & Thobroni, A. Y. (2024). Pendekatan Penelitian Komparatif dalam Ilmu Tafsir : Analisis Prespektif Abdul Mustaqim. Indonesia Journal of Humanities and Social Science, 5(4).
  15. Fauziah, N. (2023). Flexing Dalam Masyarakat Tontonan : Dari Tabu Menjadi Sebuah Strategi Flexing in a Spectacle Society : Form Taboo To a Strategy. Jurnal Komunikasi Dan Budaya, 04(1), 62–76.
  16. Firstiyanti, A. (2023). Analisis Fenomena Flexing Pada Video Sultan Medan Beli Mobil Listrik Tesla Jam 3 Pagi!! #Murahbanget Di Kanal Youtube Indra Kenz. Jurnal Ilmiah Multidisiplin, 2(04), 168–175. https://doi.org/10.56127/jukim.v2i04.776
  17. Hakim, M. S. (2024). Penafsiran Ayat-Ayat Flexing Prespektif Tafsir Maqasidi. Skripsi.
  18. Hayati, M., & Romziana, L. (2025). Budaya Flexing di Media Sosial dan Implikasinya Terhadap Mentalitas Masyarakat Muslim: Prespektif Al-Qur’an dan Psikologi Sosial. Pendas : Jurnal Ilmiah Pendidikan Dasar, 10(02).
  19. Ilham, K. S. (2023). Flexing dalam prespektif surah At-Takastur dan internalisasinya dalam era media sosial. Skripsi, 4(1), 88–100.
  20. Istighfarin, A. D. (2024). Pandangan Al- Qur ’an Tentang Aborsi (Aplikasi Teori Tafsir Maqasidi Abdul Mustaqim). Skripsi.
  21. Khotimah, S. (2024). Fenomena Flexing Sebagai Alat Promosi Di Media Sosial (Studi Pada Akun Tiktok @melvinahusniyanti96). Skripsi.
  22. Lubis, S. (2023). Pemikiran tafsir maqashidi abdul mustaqim (studi analisis ayat-ayat sosial). Skripsi.
  23. Marsela, L. (2022). Dakwah Melalui Media Sosial Instagram (Analisis Isi Pesan Dakwah Pada Akun @Ahilmanfauzi). Skripsi, 1–68.
  24. Muhammad Ebin Rajab Sihombing. (2023). Prosperous Life in the Qur’an: Analysis of Surah Quraish from the Viewpoint of Tafsir Maqashidi Abdul Mustaqim. Spiritus: Religious Studies and Education Journal, 1(3), 20–28. https://doi.org/10.59923/spiritus.v1i3.25
  25. Mutmainnah, M., Nusantara, A. F. P., & Wijaya, A. R. (2023). Fenomena Flexing Dalam Ekonomi Islam. Ilmu Sosial, Ekonomi Dan Bisnis, 5(1), 1–10.
  26. Nisa’, I. H. (2020). Pembacaan Tafsir Maqashidi terhadap Keselamatan Agama Selain Islam dalam Al-Qur’an. Ilmu Ushuluddin, 7(2), 195–209. https://doi.org/10.15408/iu.v7i2.16774
  27. Octamadian, S. L., & Sari, S. (2024). Fenomena Flexing Seleb Tiktok Adeline Margaret Sebagai Komunikasi Simbolik. 11(2), 467–476.
  28. Pakpahan, R., & Yoesgiantoro, D. (2023). Analisa Pengaruh Flexing Di Media Sosial Terhadap Kehidupan Masyarakat. Jisicom (Journal of Information System, Informatics and Computing), 7(1), 173–178. https://doi.org/10.52362/jisicom.v7i1.1093
  29. Pickett, K. E., & Wilkinson, R. G. (2015). Income inequality and health: A causal review. Social Science and Medicine, 128, 316–326. https://doi.org/10.1016/j.socscimed.2014.12.031
  30. Pramana, M. S. A., & Khair, M. S. (2024). Israf’s Prohibition in QS. al-A’raf : 31 (Abdullah Saeed’s Contextual Approach). Al-Fahmu: Jurnal Ilmu Al-Qur’an Dan Tafsir, 3(1), 108–124. https://doi.org/10.58363/alfahmu.v3i1.191
  31. Pratiwi, A., & Fazriani, A. (2020). Hubungan antara fear of missing out (Fomo) dengan kecanduan media sosial pada remaja pengguna media sosial. Jurnal Kesehatan, 9(1), 1–13. https://doi.org/10.37048/kesehatan.v9i1.123
  32. Rachmawaty, A. (2021). Strategi Marketing Menggunakan Instagram. ATRABIS: Jurnal Administrasi Bisnis (e-Journal), 7(1), 39–51. https://doi.org/10.38204/atrabis.v7i1.565
  33. Ramadhan, F. (2023). Flexing Di Media Sosial Sebagai Personal Branding di Kalangan Mahasiswa UIN Sunan Ampel Surabaya. Skripsi.
  34. Ramadhan, R. R., & Indarwati, N. (2024). Flexing Melalui Instagram ( Studi Pada Persepsi Mahasiswa Unsi Samarinda ). Nubuwwah : Journal of Communication and Islamic Broadcasting, 2(01), 1–17.
  35. Ramadhan, R. R., Nabillah, & Indarwati, N. (2024). Flexing Melalui Instagram (Studi Pada Persepsi Mahasiswa Unsi Samarinda). Nubuwwah : Journal of Communication and Islamic Broadcasting, 2(01), 1–17.
  36. Rejuna Phanes Brahmana, C. S., Kurnia Surya Ningrum, D., & Br Perangin-angin, A. (2023). Visualizing Personal Branding: A Multimodal Analysis of “Flexing” in Instagram. Journal of Language Teaching and Learning Linguistics and Literature, 11(2), 1373–1392. https://doi.org/10.24256/ideas.v11i2.4236
  37. RI, K. A. (2019). Al-Qur’an dan terjemahannya.
  38. Rohman, A., Abdul Rahman, & Amin. (2023). Ragam Komunikasi Dakwah bi Al-Lisan dalam Perspektif Al-Qur’an. Al-Fahmu: Jurnal Ilmu Al-Qur’an Dan Tafsir, 2(2), 151–164. https://doi.org/10.58363/alfahmu.v2i2.89
  39. Rojiati, U., & Afifah, N. (2024). Analisis Fenomena Flexing: Keterkaitan Antara Gaya Hidup dan Popularitas. Komsospol, 4(1), 38–47. https://doi.org/10.47637/komsospol.v4i1.1220
  40. Turkle, S. (2011). Alone Together: Why We Expect More from Technology and Less from Each Other. Basic Books.